I recently had an interesting conversation with one of my clients. He decided to re-brand his company and asked me to handle it for him. His company is 3 years old, yet they still don’t have a proper name or a logo. It’s not unwise or uncommon to think about your brand after your business started generating profit, but at some point any business owner has to give his or her brain child a name and a face. Anyway, while we were discussing options and strategies, he asked me a simple but loaded question, “what is a good logo?”

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