Maria Konstantinova

With Product In Mind

Category: Case Study

Upwork Enterprise – Hiring Manager Experience

If you have ever had to hire a freelancer, or a whole team for your project, you have probably heard of Upwork, or, as they used to be known, oDesk and Elance. I’ve built several products by hiring and finding a one-time project talents on freelance platforms. My least favorite of them would be Freelancer.com, but I digress.

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Upwork Native Apps – Freelancer Experience

I always enjoy doing case studies for the industry’s big and small players. This time I had a pleasure working with Upwork folks and did a couple of case studies for them. This particular one was done in August 2017 for their current version of Upwork Mobile App, particularly for the Freelancer’s end of the app.

The Problem:

Currently, freelancers are able to Search and Save Jobs, Submit Proposals, Accept Invitations and Offers, and Send Messages. They are not able to see or access submitted proposal which might significantly shorten the time spent on the apps while forced to access and track submitted proposals on the web. This interrupts the natural flow in Freelancer’s interaction with the apps. Judging by the freelancers’ feedback, the lack of Proposals feature is negatively affecting the overall user experience with the product, which might cause lower user engagement and, as a result, possible decline in revenue.

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© 2019 Maria Konstantinova